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isle of you

I describe a large part of my career as sitting in small rooms speaking with individuals about the intimate art of eating and self-nourishment. My geography was usually contained within a 10′ x 10′ space. However, the last few years have found me wandering about (albeit mainly, though not entirely, figuratively) in a larger and more vast landscape observing the radical movements taking place concerned also with matters related to eating and nourishment.

These movements are taking what was quiet and personal and are making them loud and public. They are serving to challenge the status quo that served to foster the nutrition and health quandaries and crises that have defined the past few decades. These are movements made up of people passionately determined to decry the depriving of access to real food, the poisoning of plants and people, the hunger of our children and seniors, and the seducing of the vulnerable with manipulative marketing. They assert through their efforts and missions that denying folk of their birthright of health is no longer ok.

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This week I’ve been trying to decide how I might, in a timely manner, in the spirit of Valentine’s Day appropriately honor those whose work I have stumbled upon in my wanderings whose efforts have astounded me. I did so once, many years ago, in Who Do I Love. While flailing about in my decision-making process, one new food hero came to my attention. With that, my dilemma gently placed its hand on my heart. It said, “Just do it. Don’t delay. Just put this out there. Now.”

So here are a few of those Who I Love ‘Two’. There are many more organizations and individuals also doing what I call Random Acts of Crazy Love. This short list includes initiatives addressing food/nutritional insecurity, food injustice or apartheid, hunger, and health either started by just one person taking one huge step, that I have a personal connection to, are perhaps not well-known and/or have struck me with Cupid’s arrow. My brief descriptions do not them justice, therefore, please check them out to really see the deep work being done and where donations would be appreciated.

Keep Slauson FreshOlympia Auset shows up and commits. Frustrated by the lack of healthy food in South LA, and concerned about its inherent consequences, she sets up pop-up produce stands and delivery service for (organic) produce at different locations on different dates throughout the community. This is no small feat. Now in its third year, with more than 25,000 pounds of fresh produce sold, Olympia is working toward establishing a healthy market in the neighborhood.

Chilis on Wheels–In 2014, Michelle Carrera wanted to just do something to help her community. When on Thanksgiving Day she discovered that soup kitchens did not serve vegan meals, she made her own vegan chili and carted it through Union Square in NYC on a wagon. Seeing the response, she committed herself to prepare vegan food to serve those in need. Now, the organization’s chapters continue to do that, and, so much more.

I Love You Restaurant–Jaden Smith started a Vegan Food Truck serving the homeless free meals in Los Angeles.

The Market@25th–This is a full-service grocery store with a mission in a historically-rich but economically-ignored neighborhood in Richmond, Virginia. The community-focused store provides an opportunity for local food entrepreneurs, cultural connection, and nutrition, health, and other empowering educational programming.

First Fruits Farm — Jason Brown was the highest-paid Center in NFL history, but he walked away from a 35 million dollar contract with the St. Louis Rams to become a farmer. Spiritually inspired, he taught himself to farm and now grows and harvests over 100,000 pounds of vegetables in North Carolina to serve communities in need.

Champale Anderson— This St. Louis, Missouri woman prepares and distributes free sandwiches and snacks to hungry children in her neighborhood.

Civil Eats –Founded by Naomi Starkman, Civil Eats serves up daily online news and commentary about the American Food System. The content is quite comprehensive and the stories are compelling. It is where I often learn about these amazing folks and initiatives.

Mazon–A Jewish response to hunger through advocacy, education and strategic partnerships.

Comfort Food Community–Here are good folk doing big things in the small rural communities in Washington County, New York (not far from my home) to eliminate hunger and food insecurity, and building community through the power of food.

LEAP for Local Food, Produce Perks Midwest, Farm Fresh Rhode Island, Community Food and Agriculture Coalition–These are my friends at four state and region-wide organizations committed to improving the health of their communities and the strength of their local agricultural and food systems through policy and advocacy work and the growth of nutrition incentive programs facilitating healthy food access for low-income citizens.

And last but not least,

Feed The Mass–Jacobsen Valentine (yes!), founded this nonprofit cooking school in his hometown of Portland, Oregon providing affordable culinary education to address the culinary and health gap in his community. The low-cost and scholarship supported classes for adults and children focus on meals based on whole foods and made from scratch.

Well, that is it for now, though there are many more to mention. Whose work do you love? Please let me know.

Thank you for listening, sharing, following and supporting my writing. Please subscribe in the sidebar to receive notice of new posts. Comments and greetings always welcome.

Happy Valentine’s Day.

Isle of you, Elyn

Isle of You was the name of a little store in Ithaca, New York–where once upon a time I found my heart–high on a hill.

Related Posts: Love is Love, Nourish Thyself Well Day, Who Do I Love, Inventive Incentive

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Isle of You Necklace My Plate

My Plate Quote

I alone cannot change the world,

but I can cast a stone across the waters

to create many ripples.

by Mother Teresa

Love Is Love

The dog days of summer barked outside, but inside was chill at Juices for Life, in the Bronx, where Love is Love.

Yes, it was hot. The day when summer first reminds us what really hot is after initially just gloriously warming us up. But, I was on a mission and was not to be deterred. It had already been a year or more since I learned that two hip-hop musicians had opened some juice bars in low-resourced neighborhoods–in Yonkers, the Bronx, and most recently in Brooklyn.

Music coupled with a healthy eating initiative ignited by love sings to my soul. So when this came to my awareness, I was determined to pay a visit to one of their Juices for Life businesses, and an opportunity had finally presented itself.

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Juices for Life

Styles P with Jada’s Kiss, cool inflammation’s heat with nature’s nectars. 

To start with, I had to know who were these guys, Styles P, and Jadakiss? To find out meant calling my son. Once again, he would need to rescue his unhip mother. Apparently, these two Yonker’s natives were founding bandmembers of The Lox. Their hip-hop careers began back in 1994–who knew–while they were still in their teens. Along the way, Styles P abandoned the smoked salmon with a bagel and cream cheese and ascribed to a vegan lifestyle–including the preparation of vegetable juices. This he credits for a transformative change in his health and mindset. Jada Kiss was thus also inspired.

In this must-see video, the artists explain that they are constantly asked to invest in various ventures and why they chose to bring healthy food to the hood, committing themselves to access and education. In other interviews, Style P’s message is also infused with his concern for families–with an emphasis on children and elders. And, he urges people to begin finding ways to juice and blend at home.

Finally, the time had come. In the video, a man says that if you don’t know who Styles P and Jadakiss are, then you must be living under a rock. So, a few weeks ago I shoved my rock aside and headed down to Manhattan to visit my son. I’d forewarned him that on the agenda was an outing to the juice bar in the Castle Hill neighborhood in the Bronx. While we’d discussed this before, he was a little surprised that I was really serious.

Off we went and headed deep into the subterranean underbelly of the sweltering city to catch the first subway. Whatever air there was down there was thick and heavy, and the wait for the train on the crowded platform was trying. But things got better as we transferred to the Uptown 6, which would carry us to our destination. Miraculously, it was an express train, adequately air-conditioned and without too many passengers. The train streamed along, and at the far reaches of its tentacled line, it emerged from underground and rose to its elevated height. I looked out the windows as we crossed the Bronx River and was afforded wide views of the urban industrial landscape.

Exiting the station, we found ourselves in the glaring light and searing heat of the early afternoon. As we walked the few blocks down a commercial corridor, the streets were pretty deserted either due to the heat, or that it was a Sunday and many of the businesses were closed.

Filling the cracks of lack, helping people to feel good.

However, once we found ourselves inside Juices for Life things were chill and there was some good energy. The set up was simple. A counter, a cooler filled with produce, shelves filled with protein and nutritional powders, and some stool seating. Initially, there were just a handful of customers, so we were able to take our time reviewing the varied menu of juice, smoothie, and shot options and placing our order. The counter person, Akil, was very friendly, and gladly abided my many questions. I was pretty hip to everything on the menu except for its offerings of sea moss and bark.

Our juices came quickly, and we sat to sip. Suddenly the place filled with a wave of people, including a street detective. There were obvious regulars and newbies alike. A woman told us that the place is usually busy and attributed the lull to the heat. I watched as the juicing staff of three plus the veggie prepper who kept the cooler stocked, choreographed their steps, spinning, and dosey-doeing with each other. They moved quickly to fill the orders, loading the whirring juicer and blenders, and gracefully catching and pouring the colorful elixirs. Their Juices for Life company T-shirts reminded that Love Is Love. img_4404.jpg

We stayed for about an hour talking with both staff and customers and sampling some shot concoctions. We learned that both rappers visit the store, but Styles P is there more regularly. A wall plaque honors him for his contribution to the community. The Juices for Life website explains its mission of bringing health to ‘poorer communities’ by ‘letting food be its medicine and medicine be its food’. This is a worthy and deeply profound mission. Freshly prepared juices from a bounty of different vegetables and fruits provide our bodies with an easily assimilated and powerful source of essential nutrients. They are a balm to the nutritional needs of our cells required for optimal health, and a salve to the nutritional abuse and violence these cells have been prey to. It was really beautiful to witness the communal toast of good health that each cup of juice provided to all who were there that day.

Training back, I wondered how viable could such enterprises be. Could juice bars become as ubiquitous as the fast-food joints, liquor stores and bodegas that are known to populate such communities? Is the five to six dollar price per glass–which is cheaper than at many similar places–still too much for many to make for a sustainable habit? Or is that cost actually cheaper than many other commonly purchased unhealthy products?

I believe that such initiatives contribute to sowing the seeds of change. And, that education and empowerment will promote changes in disease prevention and the delivery of healthcare. For now, I would love for there to be the opportunity to allow persons who receive SNAP Benefits to be able to redeem them for juices, similar to their expanded acceptance at Farmer’s Markets. Next, I’d like to see juicing kiosks in more places–such as community markets, health clinics, and hospitals. And, and for more cultural icons to use their celebrity to endorse and support health-promoting activities.

To Styles P, Jadakiss, and all those who are making this happen, I thank you. Just one thing, if I may–it looks like you could use an additional juice machine.

And stay posted, my next trip to the city may include a visit to Brooklyn, to check out Francesca Chaney’s Sol Sips.

Thank you for listening, sharing, following and supporting my writing. Please subscribe in the sidebar to receive notice of new posts. Comments and greetings always welcome.

Love Is Love, Elyn

Related Posts: Nutritional Violins, Dance of Diabetes, Where Has All The Produce Gone?

Related Song: Jadakiss–Why

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M & E’s My Plate

My Plate Rap

The dog days of summer barked outside, But inside was chill at Juices for Life, in the Bronx where Love is Love.

And Styles P with Jada’s Kiss, Cool inflammation’s heat with Nature’s nectars, Filling the cracks of lack, Helping people to feel good.

by Elyn

 

 

 

 

 

 

 

 

so, how did it go?

Way back in the spooky month of October, just prior to Halloween, I presented a My Plate Haiku on Instagram. Not as deep perhaps as a Zen Buddhist koan, a paradoxical anecdote or riddle used to demonstrate the inadequacy of logical reasoning in order to provoke enlightenment, but reflective of a puzzlement nonetheless.

Anyone who has been reading this blog for a while may know that in my little anachronistic village, Halloween is serious business. Hundreds and hundreds of little kiddies and big grown-ups dressed in scary–and adorable–costumes descend like zombies and crowd the narrow streets to frighten away any evil spirits–and to collect their sweet rewards. My house is in a prime trick-or-treat location and next door to the village wizards whose annual display attracts a lot of attention.

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And thus, my perennial dilemma. What’s my personal and professional responsibility as concerns contributing to this massive spike in the community’s blood sugar levels? Fun though it may seem, innocuous though one might think–it is not a good thing. There is a lot of sugar going down–way more than Mary Poppin’s prescribed spoonful.

I have stared deep down into pillowcases with more loot than a bank robber’s heist, yet the pirates and ninjas demand more. I have stared deep into the big eyes and darling faces of newly walking toddler princesses and kitty cats, imploring me to fill their plastic pumpkin with some white crystallized sugar drug–I mean treat. Seriously, should there not be some legal age requirement for serving sugar to children? I feel I should be carding these kids, checking ID, asking for a birth certificate or tricycle license.

Every year, Halloween seems to come around quickly, and each time I struggle with the dilemma. Given the havoc I know sugar and sweets wreak on the individual and global level, I do not wish to be a purveyor of this potential gateway substance associated with dental decay, behavioral issues, food addiction, inflammation, obesity, diabetes, and other maladies. To really appreciate the seductive allure of said substance, consider that recently, after a newly levied sugar-tax was imposed in their country, ordinarily level-headed Norwegians have wildly taken to crossing the border into Sweden to procure their candy and soda more cheaply in binge shopping sprees.

But, neither am I ready to leave the party. So, for years my family has stood at the door giving out a combination of edible sweets and non-edible treats in hopes of offering choice and mitigating damage.

But, this last All Hallows’ Eve I decided to go further. In preparation for the nearly four hundred grabbing hands and gaping mouths, I set out to find provisions that would not further the sugar problem at hand. The additional challenge was to try to not substitute it with useless items that would quickly be tossed in the garbage, and to have things that would be suitable for children of all different ages. And, to not spend more than I would on candy.

As usual, I solicited the help of my little witch, Zena, and with broomsticks in hand, off we flew to the nearest Michael’s Arts and Crafts store to fill our cauldron. We scoured about and found some things that were suitable. Also, next door wizard Amy informed me of holiday-themed milkweed seed packets available for sale to help save our important monarch butterflies. Perfect. We ordered one hundred of them.

When ready, we poured everything on the bed and got to work. We filled perky pumpkin-faced and scary skull-headed gift bags with age-appropriate treats. It was all in fun, though I must say a fair amount of dissection was involved in separating parts from wholes. There were all Halloween-themed cool sticker sheets, water-color painting pictures, stamps, little marble maze games, foam cutouts to make masks, erasers–and seed packets. Unfortunately, we did not procure the mechanical pencils which had been a big hit with the older set the previous year.

The only problems were that we ran out of the little bags and took to using business envelopes; and that Zena, being a very good witch, was a bit too generous in filling her bags which left us short of supplies to reach our projected count. But, time was short, so we’d have to make do.

It was then, in anticipation of the big day, I penned and posted to Instagram the koan-tinged haiku:

Treats of a different kind 
No candy for Halloween 
We’ll see how it goes.                                                                                                                       

(We hope they like the Save Our Monarchs Milkweed Seed Packets)

So, how did it go? Pretty well, I’d say. The house was not egged and there were no tricks. There was the one teenager–the kind who doesn’t even have a costume–who did turn and walk away when the cauldron choices were kindly presented to him. A few of the neophyte toddlers did display some cognitive dissonance provoked by being handed something they could not imagine to be the promised candy. And, there was the middle-schooler who when handed a business envelope with indeterminate contents responded by saying she did not like surprises.

But mainly, things were positive. One little girl excitedly told her folks, “We got a card!” There were shrieks of, “It’s the sticker house!” And, the teenagers, were as a whole quite appreciative at receiving something different. I’d say, it was a sign they were actually candied out. It was encouraging to see that they still could like a good, basic pencil–even a non-mechanical one.

The seed packets were mainly tucked in the bags and not really noticed in the dark, but a few who did see them thought they were cool. I hope their value was better appreciated in the light of day–with the help of parents who’d realize what they were for.

The highlight of the evening was once again when Ruth came to the door. Last year, our hearts melted when mid-evening we responded to the doorbell’s beckon to find a little girl and her family waiting. The girl handed us a piece of paper. It was a drawing of–we think–a little bat and a little pumpkin. It was hard to tell, but not bad for a four-year-old. On the back, it was signed, Ruth.

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This year, Ruth came to the door with her little sister who was now old enough to stand. Their costumes were beautifully made by their grandmother. Once more, we received a personal drawing–this time of three large carved pumpkins. Ruth’s artistic abilities had increased exponentially. And, now it was signed, Ruth and Grace. This evolved soul, did not seem to expect anything in return. We told them how touched we had been last year and how excited we were to see them again.

As usual, and as we had feared, we did not have enough to make it through the night. As supplies were running low, we frantically tore sticker sheets into individual stickers and repurposed whatever we could.

At the final ring, we had only a few stray bat and pumpkin erasers left. Apologetically we held the basket out to the lone teenager who stood before us. “I’m good with erasers”, he said and graciously accepted the offering.

I tell this story now, not only because it is already less than six months until the next Halloween and time to think ahead. But, because it exposes our complicated relationship with and messaging about food. Please understand I do not maintain a staunch anti-sugar stand. I appreciate how and why we are wired to enjoy it and recognize that it is a source of joy. In my repertoire, I carry a story I once read. When the author was a young girl, her well-meaning parents presented her with an apple with a candle stuck in it, in lieu of a cake for her birthday. She cried. It is also well documented how the denial of any sugar seems to breed an uncontrollable urge for it.

But, given the state of our health and what we know about the detriments of sugar and the foods it is cloaked in, and their ubiquitous presence, can we continue to abide the excess that this holiday ritual depends on? Especially as it so strongly impacts children. Who is really benefiting from this candy deluge? The excuses that it is just for one day, and that we can use it as a way of teaching our kids about moderation, may now be too feeble.

I think it may be time for the expansion of creative alternatives. I remember as a child Trick or Treating for UNICEF, carrying a little orange box door to door to collect money for children in dire need–in faraway places. Apparently, that campaign was started in 1950 and is still around. Maybe that idea can be flipped by households choosing a cause of their choice and telling the children soliciting treats that a donation will be made on their behalf to that cause. Just thinking out loud. Honestly, I am not sure I can sustain the full no-sweets effort. However, if little Ruth can draw all those pictures for everyone–I will certainly try.

Let me know what alternative Halloween ideas you have tried.

Thank you for listening, sharing, following and supporting my writing. Please subscribe in the sidebar to receive notice of new posts. Comments and greetings always welcome.

Most sincerely yours, Elyn

Related Posts: Eye of the Newt, The Nightmare Before Halloween, Post Halloween Post

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Bees’ My Plate

 

My Plate Haiku

Treats of a different kind
No candy for Halloween
We’ll see how it goes.

by Elyn

 

 

 

 

 

nutritional violins

Forgive me the ruse of exchanging the word violence for violins, as did Emily Litella (Gilda Radner) on Saturday Night Live years ago. In the skit, Miss Litella gives an impassioned editorial response to a story about parents objecting to violins on television. Chevy Chase eventually interrupts and informs her the story was actually about the “violence” on television. “Never mind”, she replies. Well, I wish this was about violins–it would sound much nicer–and we wouldn’t have to mind.

Three years ago, I came upon an article that referenced the term nutritional violence. I had never heard this term before, but it gave a label to what I had considered the glaring basis for what was gravely compromising the health of our populace. I made a mental note to further explore that issue and bookmarked the link so that I could reference it when ready.

When I recently revisited the link, it was no longer active, and I cannot locate it again. I had long hoped to credit the author and her article–so if you may be familiar with this, please let me know. Instead, I poked around for other references and found some articles on nutrition’s impact on violent behavior which I have been musing on as well, given the recent stream of extreme acts of terror perpetrated by assault guns. This past fall, after the tragedy in Las Vegas, in a rare Instagram, I posted the MyPlate Haiku question, “I often wonder, What did they eat for breakfast? Those who go and kill.” 

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Paiute Indian Harvest Exhibit                        Cannonville, Utah

Actually, the following is the only dietary information I have on those who have pulled the trigger: in limited media details on the Parkland shooter, I heard he was apprehended after the shooting having a soda at a local mall; the YouTube shooter was a vegan; and Dan White, who killed Harvey Milk, invoked his diet change from healthy foods to Twinkies and other sugary foods as part of his defense, claiming their consumption was symptomatic of his depression.

While my own data is thus limited, and yes, I was shocked and chagrined to learn of the vegan’s destructive rage, there is other evidence of the association between the composition and constituents of one’s diet (or lack thereof) and behavioral impacts–including violence. Studies have demonstrated the decrease of violent behaviors through dietary and nutritional manipulations in prisons and in schools.

Interestingly, schools were the first institutional settings where large scale attention to nutritional improvements was made–though those efforts continue to be challenged and there is still much work to be done. I was reminded this week of the disconnect between our institutions and communal well-being in an article in The New Food Economy on “lunch shaming” whereby students whose families cannot afford to pay for school lunches are stigmatized and either denied food or offered an inferior meal. The article quotes Christine Tran, a school nutrition equity advocate, who states, “School food is often not seen as a school issue, which is a problem philosophically within our country.” One might broaden that statement to reflect many other environments.

While I have witnessed school lunchrooms and have written about this previously, I have not been privy to a prison chow hall. However, I have engaged in enough conversations with those who were previously incarcerated, and those in drug treatment programs to have a pretty good sense of what is going down. It is sad to see how seriously overlooked nutrition is as an adjunct to healing.

I bring your attention to two papers (here and here) that describe how poor diets and nutritional deficiencies may be risk factors for aggressive behavior and solutions to address this grave problem. The usual, along with the not so recognized, culprits are to be found on the list of troublemakers.

By addressing nutrition as it relates to the promotion or provocation of behavioral violence, I may have strayed here from my intention to discuss nutritional violence–nutrition that violates individuals and communities, but the two could be conflated. If we have been able, with only short hindsight, to witness the profound impacts of our modern adulterated foodstuffs on physical health, it should not be a huge leap to consider the mental health consequences as well. An increasing understanding of that which affects the brain–and the brain’s relationship with the human gut microbiota–provides insight not only into our physiology and metabolism but into our moods, emotions, cravings and other behaviors as well.

The nutritional violence I was initially thinking about is not perpetrated by guns, but by our food system and the purveyors of its policies and products. It does not kill its victims point blank, but, it robs. It robs people of access to basic food required for physical, emotional and social health and well-being–and disproportionately it does so to the poor.

We might credit that our food system does not starve its citizenry, leaving it victim to gross nutritional deficiencies causing widespread blindness, stunted growth and kwashiorkor as in other parts of this world. But, it is certainly acknowledged that it has inflicted harm in its own and profound way.

I don’t think I have to describe what our food landscape looks like here. Many of us may have some basic ideas of the food deserts; fast-food swamps; adulterated, processed, sugar-laden foods commandeering our grocery stores (pharmacies, schools, and hospitals); seductive and targeted advertising; pesticide-laden, large-scale government subsidized supported agricultural practices; caffeine and sugar-riddled beverages; and corporate-controlled food policy. Allow me to add in marginalized breastfeeding promotion and support; native lands devoid of access to water and cultural foods; food insecurity and hunger; and pharmaceutical food additives. (My, that was a fun paragraph. What did I miss?)

I hope I do not have to try too hard to convince that there is some essence of violence in the above, nor that such suggestion is considered hyperbole. One may have to close their eyes for a moment to imagine and appreciate more deeply the collective impact. But, then also, to go one step further, and to consider how our food system more deeply affects communities already burdened by injustice.

Quite coincidentally, after I started this piece, I saw that my old friend Mark Hyman, powerfully addressed this very topic, in a talk titled, Our Food System: An Invisible Form of Oppression, that he gave last week on the occasion of the 50th anniversary of Martin Luther King’s assassination. He gets to my point better than I could, outlines the profound consequences of this oppression, and reaches a  much broader audience. I thank him for his attention to this matter and for sparing me my final paragraphs.

There are many others who also address similar concepts in various ways and with different names, such as food and race; community safety and nutrition; oppression through poor nutrition; gender, nutrition and the human right to adequate food and nutrition; food justice; and food sovereignty. There is much serious content packed in here, but all worthy of review and consideration if this is of interest to you.

Thank you for listening, sharing, following and supporting my writing. Please subscribe in the sidebar to receive notice of new posts. Comments and greetings always welcome.

In health, Elyn

Related Posts: Serenity Now, Of Poverty and LightKyuushoku, Reporting from the Rim of the Sink Hole

P.S. Take a peek at Emily Litella’s funny tirade on Busting School Children — which may be sadly relevant.

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Broken My Plate

My Plate Haiku

I often wonder

What did they eat for breakfast

Those who go and kill?

by Elyn

 

 

 

 

 

 

 

 

 

 

Continue reading

is that an experience you’re drinking?

My dilemma and I were minding our own business at home, when suddenly an image of a Coca-Cola bottle, or what I thought was a Coca-Cola bottle appeared in the sidebar on my computer.

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Coca-Cola global campaign executives

However, the accompanying words said, “This is not a Coca-Cola. It is an experience.” Really? It certainly looked like a Coca-Cola. While still confused, I was also informed that for Coca-Cola, experience goes far beyond the first sip and that I should make ‘experience’ my business.

With a little click, I found myself face-to-face with Coca-Cola’s VP of Global Design. He told me that they sell almost two billion, (2,000,000,000) servings, excuse me, ‘experiences’ a day. And thus, on a digital platform, he would like to have two billion conversations a day, because brands need to listen to their consumers who are all apparently craving choice and innovation.

If so, I hope he is fluent in Twi, one of the Kwa sub-groups of Niger-Congo languages, spoken in Ghana. In 2016, Coca-Cola launched a major initiative in Accra, called Taste the Feeling. It seems they were feeling bad for the millions there who had maybe not been privileged to enjoy the ‘experience’. Interestingly, a group of public health researchers has already done a little study accessing the marketing of non-alcoholic beverages in outdoor ads (visible signs) in a small section of Accra. Of seventy-seven ads, sixty percent featured sugar-sweetened Coca-Cola products–some fraction of which are near schools and feature children–I mean consumers, or soon to be ones–begging for conversation.

My dilemma caught my eye, knowing that this Mr. James Sommerville, would most likely not wish to hear from me. Given that it has been about forty-something years since my last sip, I could certainly not claim to be a consumer, thus depriving the company of that 2,000,000,001 serving. Ah, but he had certainly provoked my ire with this seductive, manipulative, alluring message about the right friends, the right time, the right glass–and the tingle.

Might I suggest that he is high fructose corn syrup coating the ‘experience’ or seeing it through caramel colored glasses–with a blast of phosphoric acid and caffeine. Or, that he has drunk too much of the figurative Koolaid– aka the company’s addictive secret syrupy recipe.

While it is certainly possible he may have already seen my anti-Sugar Sweetened Beverages (SSBs) rants, it is not likely. If not, maybe, because like me, he’s recently been watching the 9-Part Docuseries, iThrive, Rising from the Depths of Diabetes and Obesity. But, I don’t think so.

If anything, back when I was writing more about this topic, he may have been concerned with the efforts of the Global Energy Balance Network (GEBN), a Coca-Cola funded non-profit, engaging scientists in the promotion of energy balance and exercise as the solution to obesity, thus underplaying the evidence on the impact of SSB’s. While founded in 2014, the GEBN was disbanded by the end of 2015, after a New York Times article brought attention to public health authorities’ concerns about its corporate influence. A recently published essay provides some greater insight into the company’s intentions by shedding light on some of its internal documents.

Or, I don’t know. Maybe lately he’s just been busy globally designing alcopop drinks in Japan. (My dilemma, just gave me its ‘you’ve got to be kidding me’ look. No, I am not kidding.) But, whatever, he is up to something–and I don’t get it. Even though he was looking right at me, he lost me at “physical analog world” and “push work out to the market”. I know this is nothing new, but call me naive. What’s up here? Does Coca-Cola have to weasel its way into every mouth on the planet–ruining perfectly good teeth, or worsening not so great ones? Not to mention incurring potentially more harm. Why such deliberate cunning? Is this not loca?

A few years ago, I wrote about my dismay regarding Coca-Cola’s marketing ploy of placing common names on their labels. Interestingly, as I was delving into the Ghana campaign, I came upon a story that there was a proposed boycott of the brand in the country. I had a touch of health promotion optimism upon seeing the headline. But, apparently, the boycott was due to the fact that the names that the company had placed on the labels in Ghana, were names more predominantly found in the southern part of the country, and did not include the more common (and Muslim) names of its northern reaches. Oh, dear lord.

Well, here is my solution to that problem. Why not put only the names of the executives, such as James, on the labels? This way, consumers will know whom to contact directly should they need any assistance with their health or dental issues or geopolitical concerns.

It may be tempting to say, for god’s sake, it is just a soda! Let us just ‘experience’ that feeling of happiness, let us ‘taste the feeling’ if nothing else–is a soft drink in hard times asking too much? But unfortunately, it is far from that simple. I ponder these matters about profound insults to population health and where lies responsibility. Coca-Cola and its products are certainly not only to blame, but considering their tactics, neither are they blameless. To say they are a big player is a big understatement. (I am linking to one more article of interest here about the relationship between Coca-Cola and the Ghana health system. I invite you to take a look and let me know what’s going on.)

It is most obvious to look at the rapid increases in the prevalence of obesity and diabetes around the globe as indicators of our health crises influenced by our dietary behaviors. And, yes, according to the latest survey data (published just last week), here in the US, we are still getting fatter, while the food industry giants continue to fight hard against public health measures.

But, there are also other implications of the manipulations of our dietary environment by corporate interests. In recognition of this weekend’s global marches against gun violence in our society, I had wanted to explore the topic of nutritional violence, but this guy cut into the front of the line. Bully. But, I will get to that next. They may be related.

Thank you for listening, sharing, following and supporting my writing. Please subscribe in the sidebar to receive notice of new posts. Comments and greetings always welcome.

Most sincerely yours, Elyn

Update July 2018: In Town with Little Water, Coca-Cola is Everywhere

Related Posts: Reporting from the Rim of the Sinkhole; So-duh; Brought to Tears; Nutritional Violence

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The Lives Taken Broken My Plates

 

My Plate Haiku

In school, I should be concerned

About my Health Class topics

Serving life not death.

by Elyn

 

 

 

 

 

 

 

 

 

 

 

 

 

 

weight, weight, please tell me

This is a post about weight–weighty matters, the weight of the world, mainly the ongoing conundrum of there being too much of it. It is a topic I think about sometimes–trying to wrap my arms around it to contain it properly.

Actually, you will see that I don’t have much to say about it, but instead am sharing the brilliant voices of others who do. It seems these stories have recently, coincidentally collected in my little basket of big dilemmas.

Before I proceed and attempt to offer something up on this largely considered nutritional–but so much greater– matter, let me digress for a moment to share something about me and my nutrition work and my nutritionist status. I have a little explaining to do.

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I have experienced a lot of changes in the past few years. Some of these are profoundly personal while others are professional. I will stick to the latter and how they have influenced what I write about–perhaps some of you who follow me have noticed–but they are both intertwined.

When I began writing this blog in the fall of 2010-wow-I was perched in a clinical setting that continued to make me privy to the upfront and personal stories of individuals’ eating lives. I had been doing nutritional counseling for many years at that point in time. My clients’ issues strongly reflected, what I refer to in My Story, the massive changes in our food culture and highlighted the intimate art of eating in response to the personal and cultural milieu. The nutritional crises of our time, including the obesity crisis and its shadowed sister–eating disorders–were about twenty plus years deep in the making.

Professionally, I had been riding this unforeseen wave since its onset in the early 1990s and felt I had something to say to personalize and humanize what was projected as a faceless statistical trend. Having worked with so many people, I was able to synthesize the common experiences that were impacting us all. I could also relate some true experiences of my clients in my writings. I would juxtapose these experiences alongside the larger impacts of poverty, trauma, environmental changes, food adulteration, community access, societal messaging, etc.

What I never stopped to share, was that two and a half years ago, I stepped out of direct care. I began doing nutritional program development and administration for a statewide program serving childcare centers–the preschoolers, families, and educators. It is a good program. Though its implied mission is to prevent childhood obesity, I strongly prefer a redirection of intention to support the full health potential of all our children and mitigate the effects of what I am wont to refer to as nutritional violence and size stigmatization. Anyway, at that time, the nature of my posts changed and their frequency decreased. I had less material and more other things to tend to.

And now, I have just begun a new position. I am working for a breastfeeding support organization. This is a nutritional and health issue I am passionate about, but for the first time in my career, I am not carrying the title of Nutritionist. I seem to be welcoming this change–it is a natural extension of my life work and public health orientation that fits well with my current circumstances. But it also stirs some emotion. Due to a combination of my personal experiences and the fact that I have not done direct care for a few years now, I no longer feel I can assist others with the acute health challenges of our time and the precise nutritional approaches they demand. So, along with other big changes I am now facing, I think it may be that I am no longer a Nutritionist.

So, my dilemma asks me, “Then what’s with the name of your blog?” For now, I will answer that until I have time to reconsider it, it will stay the same. I am still deeply interested in nutrition and how it relates to our individual and collective health. I am still paying deep attention and I still want to be part of the larger conversation. And, I still want to help people. I may present more concise offerings on my Lifeseedlings Instagram page which are budding perspectives and occasional haikus on food politics, nourishment, body respect, eating, and cooking. Join me there.

And so, back to the issue of weight which I raised as the focus of this post. I wish it wasn’t all that it was and is. I wish it didn’t dominate the headlines and pervade our thoughts. I am bothered by my own sometimes prejudiced assumptions and that despite my somewhat larger awareness of its complicated nature, I still conflate weight with health and want to help ease and prevent the physical and emotional burdens it encumbers. But it is about time for all of us, those with or without the business to do so, to stop believing that banishing this weight, this unruly fat, is similar to scrubbing dirt and grit off of a coal miner’s body–some effort no doubt, some soaps better than others, but once undertaken, the job would be done.

From my observations, I think MAYBE things are changing. We may finally be realizing that plain out calorically restrictive diets of any ilk and fat-shaming just don’t seem to be working to solve the problem in the long run nor are they doing anyone much good.

And, while not entirely new, more voices–powerful, angry and/or tender voices, are emerging that challenge the once firmly held ideas and attitudes held by our scientific and medical communities, our society and even our personal selves about the ‘weight problem’. Their words and advocacy may be shifting our perspectives, sharpening our sensitivities, and providing new approaches to care.

Here is a short little syllabus of what I consider to be very interesting insights on the topic. It includes:

  1. Where the story often begins. A post by Your Fat Friend, a personal story about the implications and consequences of early childhood weight interventions; and a discussion on What Harping on A Child’s Weight Looks Like 20 Years Later about the importance of fostering body appreciation for everyone, by Maryann Tomovich Jacobsen on her website, Raise Healthy Eaters.
  2. What No One Ever Tells You About Weight Loss. A powerful and personal look at how expectations about ways to lose weight imply a process that is both isolating and not sustainable, by Nick Eckhart in What I Wish Someone Had Told Me About Losing a Lot of Weight.
  3. How Even Well-Meaning Assumptions about Fat Athletes Can Be Misguided. Here, Ragen Chastain (whose blog Dances With Fat I have written about before) deconstructs such assumptions in her post, What Fat Olympians Prove (and What They Don’t).
  4. Really? Just five amazing stories from an episode of This American Life, entitled, Tell Me I’m Fat. (Transcript or Audio).

This is not required reading, but I hope you find something thought-provoking, attitude- adjusting or maybe even life-changing within. And, though I don’t have Carl Kasell to answer my phone, you can leave me a message here.

Thank you for listening, sharing, following and supporting my writing. Please subscribe in the sidebar to receive notice of new posts. Comments and greetings always welcome.

In health, Elyn

(Update 2019: After a year and a half working for the breastfeeding organization, I moved forward to work for Wholesome Wave, a national organization dedicated to food access and affordability and a leader in programmatic and policy changes related to addressing food insecurity. My work here reunites me with my previous efforts of developing Produce Prescription programs as I described in Inventive Incentive. This work certainly has brought me back into the food and nutrition space, and gives me new types of stories to think about.)

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Wholesome Wave’s My Plate

My Plate Haiku

Pick your own today

Happy kids in wide-brimmed hats

Sweet summertime fruit.

by Nan (Blessings on her new little grandson, Orion!)

 

 

 

 

Far from Home

Well, here I am. Right now I am on retreat in beautiful California, far from home. While my orientation to space is altered due to this coastal exchange from east to west, my orientation to date and time has been altered as well. I have experienced a profound loss.

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The beautiful California Coast

As I search for some renewed serenity and some solid ground-albeit in this land of shaky earth-I do try to stay somewhat aware of the prevailing events of these times that still swirl around me. Likewise, as I reconnect with the calendar structure that patterns the days before me, I turn the page onto August just in time to remember to honor the annual celebration of World Breastfeeding Week.

As I consider the support of breastfeeding babes, moms and families an essential component of improving the collective health of communities around the globe, I do always try to write something about World Breastfeeding Week and its annually appointed theme.

Forgive me this year, that as my tears still flow more readily than my words. In lieu of my own thoughts, I share this interesting article by the journalist (and my dear friend) Ellen Wulfhorst. Ellen provides a look at the very real consequences of compromised attention to the timely initiation of breastfeeding. This highlights how powerful are the immunoprotective properties of breast milk and how greatly breastfeeding serves as an antidote to infant mortality.

Thank you for listening, sharing, following and supporting my writing. Please subscribe in the sidebar to receive notice of new posts. Comments and greetings always welcome.

Thank you to all who continue to support me, my blog, and my work. Gratitude to those who have nourished me on this visit–Julie, Gordon, Debbie, Michael, Ben, Lois and Richard.

To healthy birth and rebirth, Elyn

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Julie’s My Plate

My Plate Food for Thought

Breastfeeding is not only the cornerstone of a child’s healthy development;

it is also the foundation of a country’s development.

UNICEF and the World Health Organization’s World Breastfeeding Week Message