Tag Archive | sugar sweetened beverages

is that an experience you’re drinking?

My dilemma and I were minding our own business at home, when suddenly an image of a Coca-Cola bottle, or what I thought was a Coca-Cola bottle appeared in the sidebar on my computer.

Coca Cola Taste The Feeling dubai launch69

Coca Cola global campaign executives

However, the accompanying words said, “This is not a Coca-Cola. It is an experience.” Really? It certainly looked like a Coca-Cola. While still confused, I was also informed that for Coca-Cola, experience goes far beyond the first sip, and that I should make ‘experience’ my business.

With a little click, I found myself face-to-face with Coca-Cola’s VP of Global Design. He told me that they sell almost two billion, (2,000,000,000) servings, excuse me, ‘experiences’ a day. And thus, on a digital platform he would like to have two billion conversations a day, because brands need to listen to their consumers who are all apparently craving choice and innovation.

If so, I hope he is fluent in Twi, one of the Kwa sub-groups of Niger-Congo languages, spoken in Ghana. In 2016, Coca-Cola launched a major initiative in Accra, called Taste the Feeling. It seems they were feeling badly for the millions there who had maybe not been privileged to enjoy the ‘experience’. Interestingly, a group of public health researchers has already done a little study accessing the marketing of non-alcoholic beverages in outdoor ads (visible signs) in a small section of Accra. Of seventy-seven ads, sixty percent featured sugar-sweetened Coca-Cola products–some fraction of which are near schools and feature children–I mean consumers, or soon to be ones–begging for conversation.

My dilemma caught my eye, knowing that this Mr. James Sommerville, would most likely not wish to hear from me. Given that it has been about forty something years since my last sip, I could certainly not claim to be a consumer, thus depriving the company of that 2,000,000,001 serving. Ah, but he had certainly provoked my ire with this seductive, manipulative, alluring message about the right friends, the right time, the right glass–and the tingle.

Might I suggest that he is high fructose corn syrup coating the ‘experience’ or seeing it through caramel colored glasses–with a blast of phosphoric acid and caffeine. Or, that he has drank too much of the figurative koolaid– aka the company’s addictive secret syrupy recipe.

While it is certainly possible he may have already seen my anti-Sugar Sweetened Beverages (SSBs) rants, it is not likely. If not, maybe, because like me, he’s recently been watching the 9-Part Docuseries, iThrive, Rising from the Depths of Diabetes and Obesity. But, I don’t think so.

If anything, back when I was writing more about this topic, he may have been concerned with the efforts of the Global Energy Balance Network (GEBN), a Coca-Cola funded non-profit, engaging scientists in the promotion of energy balance and exercise as the solution to obesity, thus under playing the evidence on the impact of SSB’s. While founded in 2014, the GEBN was disbanded by the end of 2015, after a New York Times article brought attention to public health authorities’ concerns about its corporate influence. A recently published essay, provides some greater insight into the company’s intentions by shedding light on some of its internal documents.

Or, I don’t know. Maybe lately he’s just been busy globally designing alcopop drinks in Japan. (My dilemma, just gave me its ‘you’ve got to be kidding me’ look. No, I am not kidding.) But, whatever, he is up to something–and I don’t get it. Even though he was looking right at me, he lost me at “physical analog world” and “push work out to the market”. I know this is nothing new, but call me naive. What’s up here? Does Coca-Cola have to weasel its way into every mouth on the planet–ruining perfectly good teeth, or worsening not so great ones? Not to mention incurring potentially more harm. Why such deliberate cunning? Is this not loca?

A few years ago, I wrote about my dismay regarding Coca-Cola’s marketing ploy of placing common names on their labels. Interestingly, as I was delving into the Ghana campaign, I came upon a story that there was a proposed boycott of the brand in the country. I had a touch of health promotion optimism upon seeing the headline. But, apparently the boycott was due to the fact that the names that the company had placed on the labels in Ghana, were names more predominantly found in the southern part of the country, and did not include the more common (and Muslim) names of its northern reaches. Oh, dear lord.

Well, here is my solution to that problem. Why not put only the names of the executives, such as James, on the labels? This way, consumers will know whom to contact directly should they need any assistance with their health or dental issues, or geopolitical concerns.

It may be tempting to say, for god’s sake, it is just a soda! Let us just ‘experience’ that feeling of happiness, let us ‘taste the feeling’ if nothing else–is a soft drink in hard times asking too much? But unfortunately, it is far from that simple. I ponder these matters about profound insults to population health and where lies responsibility. Coca-Cola and its products are certainly not only to blame, but considering their tactics, neither are they blameless. To say they are a big player is a big understatement. (I am linking to one more article of interest here about the relationship between Coca-Cola and the Ghana health system. I invite you to take a look and let me know what’s going on.)

It is most obvious to look at the rapid increases in the prevalence of obesity and diabetes around the globe as indicators of our health crises influenced by our dietary behaviors. And, yes, according to the latest survey data (published just last week), here in the US, we are still getting fatter, while the food industry giants continue to fight hard against public health measures.

But, there are also other implications of the manipulations of our dietary environment by corporate interests. In recognition of this weekend’s global marches against gun violence in our society, I had wanted to explore the topic of nutritional violence, but this guy cut into the front of the line. Bully. But, I will get to that next. They may be related. Please stay posted. Send word, subscribe and be well.

Most sincerely yours, Elyn

Related Posts: Reporting from the Rim of the Sinkhole; So-duh; Brought to Tears

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MyPlate    Our Lost Students’ Empty Plate

MyPlate Haiku                                                                                                                                      I should be concerned                                                                                                                            About my health class topics                                                                                                                Serving life not death

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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private health

My dilemma was really excited. We hadn’t been to a conference in a while. Usually I try to keep my nutritional dilemma quiet and out of sight. But, last week as I was heading to a meeting of the New York State Public Health Association I figured nothing would be too controversial, so I relaxed my grip on it a bit as we headed out. It was an unusually warm morning and as I let down the car windows, my dilemma, riding shotgun, stuck its head out into the fresh air, giddily taking in all the sights and smells like a golden retriever.

golden retriever

We arrived at the hotel, easily found a parking space and the right room, and settled in. I applauded the availability of Tazo Tea and forgave the choice of bad white bagels. I knew there was some consciousness on the part of the Association to be mindful of the food so I appreciated that there was an alternative to the usual sugary breakfast pastries.

The title of the conference was “Transforming Communities through Public Health Practice”.  The keynote speaker was  Michelle Davis, Deputy Regional Health Administrator for the  US Department of Health and Human Services.

As I sat through the morning, I checked the program to remind myself of the focus of the day and why I had chosen to apply my limited continuing education benefits here. Though I mainly do my nutrition and health thing privately within the confines of my small offices, working with one member of the public at a time, I also try to promote health messages to a larger audience as well. I practice what I term stealth health–introducing information or programs that enhance well-being in both supportive and unsuspecting ways. Here was an opportunity to listen and learn  from others who are out there doing community transformation. This is what motivated my choice–to be with my peeps–like-minded people doing great things in this arena.

As an attendee I learned of the new goals of the Healthy People 2020 initiative; I heard about some worthy activities happening on the local scene; and, I sat in on an interesting session that reviewed a relatively well-funded menu labeling education campaign that encouraged consumers to choose fast food meals containing 600 calories or less. The initial results were apparently somewhat disappointing though the evaluation data was limited. The research ironically showed that those who did not receive the message curtailed calories more than those who did.

I thought I had my dilemma well-leashed at this point, but in retrospect I realize it was already starting to whimper and whine. However, it was not until I attended the first afternoon session, “Development and Implementation of  Formal Policies and/or Local Legislation to Increase the Availability of Non-Sugar Sweetened Beverages in Public Buildings:Reports from the Field” that its bark became disruptively loud. The session was facilitated by two women who had overseen a project of the NY State Association of County Health officials wherein monies and other resources were allocated to a handful of county health departments to assist  their county governments in achieving this goal.

They effectively reviewed how the different counties applied their efforts–which really were intended to decrease the availability of sugar sweetened beverages (SSBs). They described media campaigns, seltzer water promotion activities, revenue concerns, working with government officials from the top down and with procurement managers from the bottom up. They discussed vending contracts and how these are virtually impossible to change until the contract runs out. They explained the challenges, push back and resistance that each county encountered and the small changes that were made. This was absolutely positive action, but it required that they had to play nice politics with these good public dollars.

I suppose I know this is how the process works but the cumulative view of the public health community working so hard for such small gains–even in the public sector–turned my dilemma rabid. It circled wildly, foamed at the mouth and even raised its hand and expressed its opinion. To calm it back down, I had to go get it a fruit kabob at the next break.

Who do we still have to convince at this stage of the game that vending machine revenues will not outpace health care spending?  Who do I need to invite into my office to hear the daily stories of health compromised by tepid health care policies and timid action?  How many cases of people addicted to Mountain Dew, Pepsi and other such SSBs must I detail as evidence to show how they suffer from rotted teeth that cannot be repaired; ravaged digestive systems bandaged with a plethora of damaging antacid medications; excessive weight that has literally brought them to their knees; anxiety propelled by excessive caffeine; and, destroyed glucose control that relegates them to a life with diabetes? Is it not tragic how many are children and young adults are already affected?

I always say that if I was the ruler of the food planet, I would remove sodas immediately. There is a heavy toll on health from such irresponsibly marketed products available for consumption with the clink of just a few coins in most public places–not only here but around the globe. And, though soda addiction knows no boundaries, as usual, the economically poor, are disproportionately affected. Recently, a client of mine told me that the school bus company that he works for removed soda vending from the employee break room. Cannot our own government agencies venture such a commitment? Bearing such witness, I am perforce required to display the amount of sweeteners in various SSB bottles wherever I may be. Right now in the lobby of the health center I have such a display with associated handouts. People truly gasp when they see the load of sugary stuff that otherwise stays dissolved in the highly acidic medium.

This week, just a few days after the episode at the hotel, a fifteen-year-old boy who has lived a large part of his life in a home for trouble youth was brought to see me–ostensibly for his high weight problems. He was accompanied by a case manager–and another boy who came along. We had a pretty good chat and among other things, we talked about his soda drinking. I told him I really felt sodas were toxic substances that deserved some type of poison label. He asked me if I had a Sharpie. I said of course, dug it out for him–and he drew me a page full of well-executed  skulls and crossbones. I thanked him profusely for his contribution to my crusade. Who knows, perhaps through this experience of participation he will become a stealth health advocate. When we were done, I gave him and his little buddy two water bottles that I had actually picked up at the conference.

Afterwards, I realized my dilemma had been watching the whole encounter from under my desk. It pawed at me and looked me squarely in the eye. It bemoaned that private health is truly a deeply public health matter and visa versa, and with its tail between its legs it quietly crawled away.

Let me know what you think about this issue. Thanks.

In health, Elyn

http://www.mindbodygreen.com/0-1282/How-a-Sip-of-Soda-Affects-Your-Health-Image.html

http://www.nplanonline.org/sites/phlpnet.org/files/Beverage_Industry_Report-FINAL_20110907.pdf  an in depth look at the soft drink industry by the National Policy and Legal Analysis Network

http://www.healthypeople.gov/2020/default.aspx

http://nyspha.roundtablelive.org/Default.aspx?pageId=447049&eventId=406624&EventViewMode=EventDetails

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With spring joy.

by Roxanne