Tag Archive | junk food marketing

serenity now

In my last post, Peepin’ Out, I described my encounter with some test bags of Doritos Jacked. Since then, I realized that the incident was still bothering me. I am reluctant to write anything more about it because I do not wish to bring any attention to the product. Neither do I wish to linger in its wake. I am sensitive to being in the proximity of things that have bad energy.

I also worry that I drone on too much regarding matters related to junk food. There are so many more interesting things to focus on and write about in this big world of food and eating to which I devote my attention. Should I not be promoting positive messaging and discussing new and wonderful ways to nourish the body and soul? Can’t I just be perky and progressive? I find and follow so many adorable and inspiring blogs. It seems, however, that I have been assigned to the night shift, enlisted to cover the underbelly of the nutritional world. My beat is often in the neighborhoods of the most vulnerable. So, forgive me this further investigation of the matter.

a summer day at uncle bob's

a summer day at uncle bob’s

My mission is to help the masses achieve both physical harmony and emotional bliss as it relates to what we put in our mouths. Teach people to eat right states my job description. Restore the order of things. Ensure that each generation attains a longer lifespan than the previous one. Put back “adult-onset” into the description of Type 2 Diabetes. Decrease health care expenditures on lifestyle-related chronic diseases and save our economy. Oh, and make us all be sleek and slim.

OK, I say as I don my kale green robe and lemony yellow gloves as part of my requisite super nutritionist uniform. How hard can it be? Humankind has achieved many miraculous things. Solutions to myriad problems have been creatively achieved. Hearing and sight have been restored, outer space has been explored, cars will soon no longer require drivers. All I have to do is make people eat more fruits and vegetables. Onward. And then, damn, I am brought to my knees by my arch nemesis–a bag of chips.

Throughout the past few weeks, I have been swimming in the usual news–efforts by some members of Congress to roll back the Healthy, Hunger-Free Kids Act which set higher standards for school lunches, increases in global obesity, the recent opening of the film Fed Up, and gun violence. Amid these stories, I realized I had not gotten over the chip thing.

Initially, I had presumed that the promotion of those test bags was being carried out only in the convenience store where I was–another strategic plan just to annoy me. It then dawned on me that maybe it was actually part of a larger effort and perhaps there was something more I could learn about it. A quick search led me to an online discussion of these new test flavors. Apparently, Frito-Lay/PepsiCo charges customers to help them develop new sensory stimulating ingredient formulations. I also learned that this jacked variety already existed. Yikes. It was already too late then to intervene with a large-scale letter-writing campaign. The chips were already jacked.

What did jacked even mean? None of the definitions I have found seemed really applicable to a snack food. Is it market speak for GMO corn laden with MSG, seven artificial colors, and 140 calories per six chips? Does it refer to the bigger, bolder, and thicker attributes that the angry-looking packaging boasts? Are regular Doritos tiny, meek and scrawny by comparison? I really have no clue about the answers to any of those questions, but I am certain we have been jacked enough–and certainly hijacked when it comes to feeding the citizenry health-sustaining food.

Recently, Olivier de Schutter, the United Nations’ Special Rapporteur (cool title), submitted his final report to the UN Human Rights Council on the right to food.  Mark Bittman summarized the report which “analyzes a food crisis that is international and systemic. It maintains that the will of the citizens and countries of the world can be powerful tools in making a new food system, one that is smart and sustainable and fair and describes that all over the world food systems are being rebuilt from the bottom up. And, it argues for statutory regulation on the marketing of food products.”

It is worth a look at the company link above to see the extreme global reach of these ill-devised products that find their way into the mouths of babes. An article in the recent issue of periodiCALS (the magazine of Cornell University’s College of Agriculture and Life Sciences) discussed current efforts in India to address malnutrition and growth stunting (which affects an estimated 341 million children worldwide). A researcher described the work being done in an extremely remote village that cannot be reached by land transport for three months a year during the rainy season. There, where such problems are endemic, young children are observed buying shining packets of cheese puffs and potato chips. The infiltration of this junk into this far corner of the world is noted. I am not shocked, though I am disturbed.

What motivates the continued development and insidious promotion of these adulterated and manipulated foodstuffs? When do their makers say, enough already? Let’s lay down our guns and claim our pyrrhic victory for the damage has been done and enough money made at the expense of others. I believe it is time to act upon de Schutter’s assessment that, “Many of us have arrived at the conviction that junk food and sugary drinks are like tobacco and deserve to be treated in the same way.”

There are so many wonderful people promoting incredible efforts to nourish the earth and its inhabitants in a kind and gentle manner, intelligently and respectfully. Their work is beginning to make a difference. No jacking required. I hope to highlight some of the amazing, loving and creative initiatives that have come to my attention in some upcoming posts. I am humbled by and grateful for what they are doing. They are making my job easier.

Well, thanks for letting me get this off my chest. As always, your thoughts are welcomed. Let’s welcome summer,  its bounty and those who grace us with its goodness.

In health,

Elyn 

P.S.  Your MyPlate Photo or Haiku can be right here when you send them to me!

Rose's Plate

Rose’s Plate

MyPlate Haiku

Pick your own today,

Happy kids in wide-brimmed hats,

Sweet summertime fruit.   by Nan

 

 

 

 

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peepin’ out

easter-2120601_640 (1)Boy, it has been awhile since I have last posted. Something happened in mid-April or right before Easter that might have affected this. Somehow, word got through to me, that Peeps would now be sold year round. I can’t say if I was aware or not that Peeps, those brightly colored marshmallow bunnies and chicks, only appeared on the market for a relatively short period of time each year in order to celebrate the Resurrection. Truth be told, I am really naive and poorly informed on certain things, like candy and religion. I have been confused for decades between Cabbage Patch Dolls and Sour Patch candies–I think that is what they are called. During nutritional consults, I confess that I have uttered the words, “Do you eat like Cabbage Patch Doll candies?”  Not just randomly of course, but in the context of an assessment when I am trying to demurely and professionally interpret someone’s intake.

Somewhere halfway between childhood and deciding to become a nutritionist, I managed to wean myself off of my predilection for sugar woven into various seductive forms. Maybe the end of my relationship with Peeps coincided with my commitment to a vegetarian diet. Eating anything with a face became more distasteful, even if it was just an adorable ball of fluff. I have managed to avoid the things for a long while except for a time where a co-worker enjoyed flaunting her love of them in front of me like the Adoration.

But, upon hearing the news that Peeps would be popping up in stores on a daily basis, I reacted like Puxatawny Phil seeing his shadow on that fateful Groundhog’s Day. Down into the burrow, I hastily fled. Just when I thought that maybe things were getting a little better regarding our capacity to ameliorate incoming incarnations of sugar, this information startled me. To soften the blinding light of  blatant commercialism, I had no choice but to go into the dark place below.

By candlelight, I read the small print. Peeps are stewarded by the Just Born Company in Bethlehem, Pennsylvania. According to the website, the wonderful combination of sweet colored sugar and fluffy marshmallow creates an unforgettable taste experience. And, furthermore, it states a great candy isn’t made, it’s just born. Jesus! Don’t these guys realize how bunnies multiply and that chicks are no slackers either when it comes to population growth? I guess they do. Apparently, 5.5 million Peeps are born each day!

This pronouncement of a seemingly immaculate conception in Bethlehem, rather than some sticky mess, presented a whole new ball of carnauba wax–one of the ingredients in Peeps along with sugar, corn syrup, gelatin, potassium sorbate, natural flavors and red 3, blue 1, yellow 6, or yellow 5 depending on the color. With 6.8 grams of sugar, each Peep is endowed with 1.5 (rounding down) teaspoons of essentially pure sugar–the kind that sends our bodies into metabolic-altering, insulin-demanding, fat-storing sugar shock.

In my quest to find out more about this situation, I was forced back above ground. Donning sunglasses, my research led me to my local national chain drug store where I made a few laps around the multi-aisle candy section disguised as a normal sugar craving person. I was forced to blow my cover by asking the clerk where the Peeps were. She reacted as if I must be from another planet. I did not bother to defend my citizenship as an earthling and neither did I explain the whole groundhog thing. But I did say my query had scientific purpose–or something like that. Obviously, Peeps were not to be found after Easter. I was six weeks too late.

But, I said, I thought they were available all year now, in a widening array of flavors. She had not gotten that memo. She instructed me to go to the company website if I wanted more information. I thought that was funny. She did add though that this year she had gotten her little daughter some watermelon ones, so maybe I was right. I  stiffened like a stale Peep.

Like Catcher in the Rye’s Holden Caulfield who deemed himself the protector of childhood innocence, perhaps I take my influence as a nutritionist of the people and for the people a bit too seriously. In my head, I am charged on a daily basis to personally obliterate obesity, or on a larger scale to clean up this whole nutritional mess and its adherent ills. I liked the care and assistance the drug store clerk had given me despite her initial recoil, and now by association, I cared about her daughter. Could I not issue a global recall of these wolves in chicks’ clothing candies due to salmonella poisoning, avian flu or something to save the children? My usual quandary about how to reconcile the intentions of capitalist markets and the public health smacked me in the face along with another more subtle underlying dilemma–who am I to take sugar from a baby? Don’t they need some sweetness in this cruel harsh world?

Well, I figured it was time to move back up. As by now spring had finally arrived in these parts after the long, extended rodent-predicted winter, I decided it should be safe to step back into the sunlight. Besides, another holiday was upon us– Memorial Day. This one, should actually quell our insatiable appetites, right? But, alas, like Holden, I was once again in for some surprises.

A little weekend travel led me into a highway rest stop convenience store. There, upon the laden Frito-Lay chip rack I noticed two different generic bags labeled, Doritos Jacked–Test Flavors 404 and 2658. Jesus. I am not positive, but I think the deal is that if you buy a bag you get to let someone know how jacked you were. Have you ever encountered such a thing?  The ingredients list was complete with all of the usual suspects that entice and entwine us. I had a sudden urge to barricade the rack to prevent the innocents from getting their hands on these hyperactivity-inducing substances. But, then I thought, hey, don’t those good folk down there at Frito-Lay and PepsiCo deserve to make a little profit? Just look at all those flavor scientists they are providing work for. And, aren’t our kids maybe just a little too mellow? Besides, I have read the Frito-Lay Promise.  Apparently I can relax, it is all good.

Oh well. Send word. Let me know what you think or just say hi.  I miss you.

In health, Elyn

P.S.  News Flash–3 D Printers are now producing sugary confections (and spinach quiche).

P.P.S.  For fun Peep art check  this out.

027 My Plate Haiku

Lagoon watercress

Peppers my tongue

With spring joy.

by Roxanne

My Plate